Strategy partner
Introducing shortlyA senior strategist brought in on complex engagements to double the strategic bandwidth.
About
A boutique built for clarity.
Clarus is a founder led agency helping premium businesses become easier to discover, trust, and choose across AI search, Google, and the wider digital ecosystem.
Clarus means clear and bright. It is the standard we hold ourselves to and the outcome we work toward for clients. Visibility that is earned. Credibility that is real. Marketing you can actually understand.
Most businesses do not have a marketing problem so much as a fragmentation problem. Their Google presence, their reviews, their content, their AI search visibility, and their website all live in separate silos. Each doing a little, none reinforcing the others. We exist to bring those pieces into a single, coherent system built around one goal. Making your business easier to find, trust, and choose.
We are deliberately boutique. That means senior, strategic thinking on every engagement, high involvement, and a small number of clients we can genuinely serve well. Supported by a trusted network of expert contractors for specialist execution.
Diego De Cooman
Founder led
Senior thinking on every engagement.
Strategy sits with senior principals, supported by a trusted network of expert contractors. Not a rotating account team.
Diego De Cooman is a Belgian entrepreneur based in Santa Barbara, California. He studied Economics and Business at Westmont College, where he also competed on the varsity tennis team and served as team captain.
His experience across business, marketing, and entrepreneurship has shaped a practical, growth focused approach to building and positioning businesses in an increasingly digital world.
The team
Founder led. Team supported.
Strategy sits with the founder. A trusted network of specialists is brought in for the work each engagement genuinely needs.
Content and editorial
Trusted networkA specialist writer and editor for long form and reference content, matched to your voice.
Digital PR
Trusted networkAn outreach lead who earns credible mentions in the publications your buyers actually read.
Technical SEO
Trusted networkA technical specialist for audits, structured data, and the foundations that AI systems verify.
Our standards
How we work.
The values that shape every engagement, and every promise we are willing to make.
Clear
We explain complex ideas in plain business language. No jargon used to impress or obscure.
Strategic
We start from how your business actually grows, then build the visibility to support it.
Credible
We commit to what we can influence, and never promise results we cannot guarantee.
Involved
Founder led and hands on. Your strategy sits with a principal, not a rotating junior team.
Modern
We work across both traditional search and the AI platforms reshaping how customers discover businesses.
Premium
We hold ourselves to the standards of the businesses we serve. Considered, high quality, and consistent.
Start here
Let's make your business easier to find, trust, and choose.
Every engagement begins with a conversation about your business, your growth goals, and where visibility is holding you back.