Diego De Cooman
Diego De Cooman is the Founder and CEO of Clarus, the AI visibility company. Clarus helps premium businesses show up in AI search, when customers ask ChatGPT, Perplexity, Gemini, Google's AI or any other AI engine for a recommendation. He is a Westmont College alum.
The founder of Clarus.
As Founder and CEO, Diego De Cooman leads Clarus. Clarus helps premium businesses show up in AI search. Our experts do the work, using our own software, and the experts decide, write, fix and approve every step. We never guarantee rankings or citations. We improve the signals and measure the result.
Diego is a Belgian entrepreneur. He studied Economics and Business at Westmont College, where he also competed on the varsity tennis team and served as team captain.
His experience across business, marketing, and entrepreneurship has shaped a practical, growth focused approach to building and positioning businesses in an increasingly digital world.
Strategy sits with the founder and the experts who do the work. Not a rotating account team.
- Name
- Diego De Cooman
- Role
- Founder and CEO, Clarus
- Company
- Clarus, the AI visibility company (De Cooman & Co., LLC)
- Education
- Westmont College alum, Economics and Business
- Profile
Clarus is De Cooman & Co., LLC, a US company. It is not Clarus Digital, the UK company, and has no connection to it.
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