Question 1

What is GEO, Generative Engine Optimization?

Accepted Answer

GEO is the name the industry uses for the work of shaping the information about your business so AI engines like ChatGPT, Perplexity, Gemini, Google's AI or any other AI engine can find it, understand it and reference it accurately. Where SEO is about ranking a page in a list of links, this is about whether your business is in the answer when someone asks for a recommendation. In plain terms: we make it easier for these engines to understand who you are, what you do and why you are credible.

Question 2

Can you guarantee I will appear in ChatGPT or other AI tools?

Accepted Answer

No, and you should be cautious of anyone who does. The engines decide what to reference using signals nobody controls, and their behavior changes over time. What we can do is improve the signals that make your business easier for them to understand, trust and reference, measure the result every month and report honestly on what changed.

Question 3

How is this different from SEO?

Accepted Answer

SEO optimizes a page to rank in a list of links. We work on whether your business appears in the answer itself, and on the sources that answer is built from: your profiles, your reviews, the pages the engines already cite, and your own site. Much of the groundwork overlaps with SEO done properly. The difference is where it is measured: in the answers, with the same questions every month.

Question 4

How do you measure AI visibility?

Accepted Answer

Our software asks the engines the questions your customers ask, several times each, every month, and records whether you are named, how accurately you are described, who is named instead and which sources the answers came from. We report those directly, as a share of answers over time, rather than a single score that claims to capture something that changes from one ask to the next.

Question 5

Do you guarantee rankings, traffic, or results?

Accepted Answer

No. We do not guarantee rankings, traffic, revenue, AI citations or press coverage. Those depend on factors outside anyone's control. We commit to doing excellent work on the things we can influence, the signals that make your business easier to discover, trust and choose, and to showing you every month what is changing.

Question 6

Who actually does the work?

Accepted Answer

Our experts, using our own software. Strategy and the important decisions sit with the founder and the experts who do the work. The software measures, finds the sources and the mistakes, drafts the fixes and tracks every change. A person decides, writes, fixes and approves every step before anything goes out. You get senior thinking and high involvement, not a junior account team.

Question 7

How long before we see results?

Accepted Answer

Visibility is built, not switched on. Some fixes, like opening your site to the engines or correcting a wrong address on a profile, take effect quickly. Earned mentions and new pages take longer to be picked up. We will be clear at the outset about what is realistic for your situation, and the monthly measurement shows what is moving.

Question 8

What kinds of businesses do you work with?

Accepted Answer

Premium businesses whose customers ask before they choose. Real estate and property, sports and wellness, premium local businesses and premium consumer brands. If someone asks an AI engine for a recommendation in your category, we are likely a fit.

Get found. Get trusted. Get chosen.Get found.Get trusted.Get chosen.Get found. Get trusted. Get chosen.

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Our experts

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The complete path.Worked in order.

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